From B2B To D2C: Cheetah Raises $36M For Contactless Food Pickup & Delivery

Cheetah, which offers contactless pickup and delivery of food and supplies, has closed $36 million in a Series B funding The financing brings the company’s total funding to more than $66 million since its 2015 inception, Prior to the COVID-19 pandemic, Cheetah offered a wholesale delivery service of ingredients and supplies for restaurants and small businesses in the San Francisco Bay Area. But when the startup saw its business plunge by 80 percent “overnight” due to shelter-in-place orders, Cheetah quickly pivoted. The startup now offers a service called Cheetah For People which delivers a range of goods such as bakery items, beverages, dairy, meat, poultry, seafood, fresh produce, condiments, snacks and cleaning supplies. With so many retailers offering delivery service these days, there might be a reason why what Cheetah is different from its competitors. because Cheetah has its own fleet of refrigerated trucks it’s able to offer competitive wholesale prices. also Cheetah promises next-day delivery and pickup. You can place your orders via Cheetah’s mobile app and then pick up items from one of Cheetah’s designated drive-through locations. Items are placed in the driver’s trunk to avoid contact. Lior Susan, founder and managing partner at Eclipse, believes the company’s vertical integration and technology stack is poised to do well considering the “changing buyer behavior as food supply chains shifted from a focus on commercial operations to consumer homes.” Cheetah’s original model is similar to that of Choco’s, a Berlin-based startup , Choco recently raised $30.2 million at a $250 million valuation and Cheetah differs from Choco in that it manages the entire supply chain. In less than eight weeks, the company has seen a run rate of $1 million a month in sales. This is in contrast to last year when it laid off staff after exiting nonperforming markets. Now, Cheetah has plans to expand in 2021 to Dallas/Fort Worth, and “possibly one or two other markets.”

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